Importance of on page SEO factors

Important On page SEO factors and their impact On ranking

Important On page SEO factors and their impact On ranking

Let’s suppose you are running a restaurant known for the best quality and taste of the food. You have a moderate number of customers and some have been loyal since your opening.

However, a new restaurant opens nearby and they start to get more customers compared to you, despite having the same menu. You would start wondering what’s going on. Here is where SEO comes into play

Most likely, the new restaurant has invested on SEO which has driven more online and foot traffic. SEO is a strategy to rank on search engines. Every business or organization having a digital appearance understands the importance of SEO. For this reason, every month thousands of SEO packages are picked up.

Let’s delve into quality ranking factors of SEO and understand each significance

Important On Page SEO Factors and Their Impact

Relevant and Quality Content:

When talking about the SEO best practice, the first and foremost thing is relevance of the content. The content of the website must be relevant to users’ intention.  SEO optimized content organically attracts users and becomes a search engine’s favorite.

By incorporating blogs or articles having effective  SEO content, websites have ranked higher on relevant search results. For creating SEO friendly content, SEO experts use correct headings, subheadings, and relevant keywords that match the user’s intent.

Your content has a significant impact as it is the final product users are seeing. It determines whether search engines would prefer your website over other sites. If the content provides a complete answer to the users’ query, then you have an edge over other sites.

HTML Meta Tag

HTML meta tags decide how a website would appear on result paes. It means it is directly proportional to numbers of CTR on your website, impacting the traffic on your site. For this very reason it can be stated as an important on page SEO factor.

Meta tags exist in HTML code and provide content’s  information to search engines and site visitors. Different meta tags are used by SEO experts including, meta description, meta title,  viewport tags and canonical tags etc. However, their usage depends on type of content and other site factors 


Meta title holds significant importance for both the search engine and users. It is different from the main title of the webpage and is only meant to appear in search results. It introduces the content to users and influences them to click through your website.


 is a short description, which gives the interface of your webpage. Like meta titles, it encourages users to visit your page. An appealing meta description attracts the user to the click-through your site raising click through rate.

An SEO friendly meta description, with relevant keywords tells the user that this content is the one they were searching for. Being among important  SEO components it improves webpage’s overall ranking.


As discussed before, the content of your website is the foremost important SEO factor. The better it is composed, the more organic reach your site will get.

SEO experts suggest using keywords that are searched by users. This will allow your site to appear at Serps. For this headings, subheadings, meta titles and descriptions should be sprinkled with relevant keywords.

However, it must be remembered that keyword stuffing is disliked by Google algorithms. Therefore, the implementation of keywords should be natural and relevant. Starting your site with good keywords is the ideal strategy to rank it. 

A good keywords tool like Semrush and Moz not only help find relevant keywords but also provides insights into their ranking possibility. 

Image Optimization

Quite unpopular, but image optimization is among the factors that are important for on page SEO. It not only improves page loading time but also enhances user experience through appealing visuals and graphics.

Image optimization is one of the key components of on page SEO services, which ensure search engines rank and index your site and drive organic traffic.

Schema Markup

Schema is also a listing factor that significantly impacts the SEO of the website. It gives information about your content to search engines and displays it on the search result page according to its relevance. 

Schema markup provides a number of advantages for SEO including, increased local SEO, mobile-first indexing, increased CTR, and voice search optimization. It provides you a competitive advantage by providing structured data insights to Google and displaying rich snippets in search results.

However, as per search engine ranking reports, schema alone cannot give any website a top ranking, well optimized content, and its relevance are still the top tier in on page optimization. A schema works as cherry on top for a well-designed website.

Writenrank understands that For SEO clients, implementing schema markup on a webpage can improve the appearance of ranking of the site. For this reason, its team of on page SEO experts emphasize it as an important factor and implement schema markup to provide a competitive edge to its SEO clients.

Link Building

Link Building is also an important on page SEO factor as it impacts the website authority which is something search engines consider a significant ranking signal. SEO experts strategically use networks of backlinks to optimize the search engine rankings.

The link guides the crawlers and internet users about the valuable content of the website, increasing its trustworthiness. The more backlinks a website possesses, the more search engines infer that the website has valuable content and rank it on SERP.

SO, What is the most important SEO Factor?

Overall, search engine optimization is not a single process but is made by implementing several strategies that collectively contribute to search engine rankings. If you wonder, what is the most influential and significant SEO factor, then there is only one possible solution. SEO, whether on page or off page, does not depend on only a single factor but its influence by a number of components.

 An ideally optimized website has proper and relevant content with proper heading structure, meta description, and meta title. It should be backed with links and its data must be organized to engage traffic. Only this way there are chances of getting it ranked among a competitive digital platform.


  1. What is on page SEO? 

On page SEO can be described as the strategy for optimizing the overall website content for search engines and internet users. Some of the important on page SEO factors include relevant content, title tags, keywords optimization, and image optimization.

  1. Which factors are involved in search engine optimization?

Following factors are considered for SEO

Title tags (meta description, meta title)

Optimized content


Image optimization

Schema markup

Link buildings

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