Relationships between content length and SEO performance across different industries

If you have just started working as a content writer, you might wonder what the ideal content length is to match SEO performance. According to experts and Google algorithms, content length depends on updates, time periods, and niches.

Optimizing the length of the content is one of the content marketing goals, which helps sites reach higher traffic and user engagement. Around 7.5 million blogs are posted daily across the web, making it worth checking the ideal post length.

The length of content and its impact on SEO

1. Content length is essential for user engagement

The content directly impacts user behavior and feelings about a particular site. Content must provide better readability and valuable information that users can relate to. Often, short-form content leads to low engagement as it needs to provide insight into the topic.

John Mueller once said

 The more content, the more information it can contain and the more attractive it is to a searcher.

Long-form content influences dwell time, which is a positive signal for Google ranking. However, it must be remembered that lengthy content does not mean going blind and creating low-quality content. 

2. Keyword Integration depends on content length.

Your content is the most critical part of your digital appearance. Good content should align with user intent and queries. So, the length of an ideal post should be reasonable enough to allow the natural integration of keywords. 

Content with SEO potential is sprinkled with keywords; the more keywords it has, the more it can answer user queries and problems. Relevant content will grab users’ attention more and increase dwell time.

3. Content length Impact conversion rate 

As discussed above, good content answers users’ queries and addresses potential objectives regarding a particular topic or product offered by the site. Content length also impacts users’ willingness and trust.

 In a marketing experiment, ads were directed toward long-form and short-form content pages. Pages with longer content had a higher conversion rate than pages with shorter content, which was about 45% better.

What should be the Ideal Length of Content for SEO?

After extracting states and exploring experts’ opinions, it is justified to believe that long-form content is suitable for ranking on search engines. Content experts suggest content lengths between 1000 and 2500 words. 

However, the length also depends on the niche and industry you are writing for. The length also depends on the topic of content. For instance, one should refrain from writing a 1000-word blog on George Washington’s Birthday. But simultaneously, you won’t write 200-word content for the guide to become an SEO expert.

However, for SEO potential content, it is favored to write long content for websites. Before digging into the benefits of long-form content, let’s have a look at statistics that favor longer content:

  1. According to CapsicumMediaworks blogs, content is longer than 2000, is ranked higher, and appears in the top ten position
  1. . Seo.co  also dropped the average content length of the top 10 blogs to above 2000 words.
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SOURCE: <seo.co/>
  1. Hubspot states that long-form content acquires a large number of backlinks.
  2. As per Backlinko, SERPs tend to rank content or blog posts with a length of around 1500 words, suggesting that the Google ranking algorithm favors long-form content.
  3. According to OrbitMedia, the average blog post length is 1400 words.
  4. However, according to SurferSEO, the content of 10,000 words or more can negatively impact search engine rankings if the quality of the content is not on point.

The length of a content also relies on the user intent and niche of the topic. For different niches, following word count is suggested:

Tech blog1500-2500 words
Lifestyle Blog1000-1500 words
Press release500-700  words
Product description50-300 words
Book review 500-2000 words

Remember there is no hard set rule regarding content of the length. Short content is concise and easy to skim, however longer content has the SEO potential and can be easily optimized. 

How Long-Form Content Benefits Seo Performance

1. Authority Building and Number of Shares 

More extensive content provides users with insightful information about a particular topic. They don’t have to hop to every other blog to get her information. The more relevant data they find, the more likely they are to share it with their friends and social networks.

Contrary to this, if a blog is shorter, then the user might pick up some points but will go to another blog. He will need to spend more time on the site, and it will affect its ranking.

 According to a study by Ork Dork, long-form content acquires more backlinks and shares than shorter content— the number of shares increases visibility on S RPs and backlink opportunities.

2. The Longer the Length, The More it has SEO Potential

Optimized content is the leading SEO strategy. It naturally integrates keywords that attract traffic to websites. According to Hubspot research, the volume of organic searchers to URLs is visibly higher when the content is long, i.e., 2250-2500 words.

source: Hupspot

Google ranks as much high-quality SEO content as possible in long form. The search engine has concluded that longer content is more informational and valuable. 

However, many blogs are around 200 to 300 words that Google ranks. This shows that length is one factor in ranking on search engines. Any factors determine the ideal length of content.

Facts about content length for SEO

  • It is not a static metric–it depends on trends
  • It is not one size fits all metric
  • It is not only the sole factor that determines seo performance
  • It should  be tied to user intent 
  • It depends on competition and niche
  • Content must provide quality over quantity
  • It should focus on user preference
  • It depends on the topic’s complexity
  • Tailor your approach
  • It depends on the industry niche

What a writer should do

  • Tailored approach
  • Breaking content into smaller sections
  • Experiment with content length
  • Use available tools: Google Analytics and Google Search Console. Social media analytics, content analysis tools
  • Understand the audience
  • Use structure and formatting to optimize readability
  • Continually refine your approach

As a content writer, your foremost focus should be on providing authentic, relevant, and usable content for the users. This will organically rank your search engines. As for Google’s Panda algorithm, the quality of content is a fundamental matter, which a good content writer would not bribe for adequately written longer content. 

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